Body Language Vitamin Company

Cold and Flu Formula Claims Info

Directions: The dosage for the Cold and Flu formula are weight dependent. 50-75 lbs need one capsule two times per day, 76-150 lbs need one capsule three times per day, 151-200 lbs need two caps in the AM, one cap at lunch and two caps in the PM and if you are > 200 lbs the dose is two capsules three times per day...(one bottle will treat 1-3 colds; weight dependent). The supplement should be taken at the first onset of cold and flu like symptoms, ie stuffy nose, cough, congestion, fever, aches and pains, sore throat etc. You should take the formula for at least 2-3 days after you are feeling better, otherwise the virus can re-take a stronghold on your body. For those of you who get many colds during the cold and flu season you can take the Cold and Flu formula throughout that time period, however, the body needs a rest from herbs such as echinacea and goldenseal. Thus, it is recommended that if you plan to take this during the "season" please cycle the dose. We suggest two weeks on and 3-4 days off. You should not take this proprietary supplement if you are pregnant, nursing, have an autoimmune disorder (ie Lupus) or a sensitivity to any of the ingredients. We wish you a speedy recovery and if you do not improve rapidly, you should seek medical attention rapidly.

Ingredients: (each three capsules contain) %Daily value

Echinacea purpura leaf¹ (aerial) 225 mg *

Echinacea pallida (root) 225 mg *

Goldenseal (root) 225 mg *

Elder flower (aerial) 30 mg *

Linden flower (aerial) 30 mg *

Meadowsweet (aerial) 30 mg *

Astragalus 99.9 mg *

Vitamin C (as calcium ascorbate)^3,4,5,6,7 999 mg 1662%

Calcium (as calcium ascorbate) 99 mg 9%

Zinc monomethionate^8,9,10 36 mg 240%

L-Arginine¹¹ 399.9 mg *

Bioflavonoids 99.9 mg *

Quercetin 99.9 mg *

* Daily value not established

Claims:

1. There are nine known subtypes of Echinacea (i.e. E. purpurea, E. pallida, E angustofolia, etc). E.purpurea leaf (not the root) and E pallida root (not the leaf) have been shown to enhance T and B cell function (cells in our bodies that can kill viruses and bacteria). This is in direct contradiction to E. angustofolia which has been shown to have no effect on immune function^1,2, yet it is a commonly used ingredient in many cold and flu herbal remedies. Why, you ask? The only we can give surmise is that the other companies are not doing their homework. This information is readily available in the German Commission E (considered the most authoritative text for the medicinal use of herbs).

2. Goldenseal is an excellent herb that has been shown to gently, but effectively enhance immune function¹.

3. Elder flower (aerial), Linden flower (aerial), Meadowsweet (aerial) and Astragalus have been shown to support immune function and are effective at relieving some of the congestion that can be associated with the common cold¹.

4. Preliminary clinical trials demonstrated that 95% of the people taking this supplement improved within 24-36 hours and 88% reported their symptoms to be gone within three days of taking this proprietary formulation. It is designed to be taken three times per day for 5-7 days. This supplement is designed for individuals with acute viral illnesses and is not recommended as the sole treatment in bacterial diseases.¹²

References:

1. The Complete German Commission E Monographs Therapeutic Guide to Herbal Medicines. Ed. Blumenthal et al, 1998

2. See DM, Broumand N, Sahl L, Tilles JG. In vitro effects of echinacea and ginseng on natural killer and antibody-dependent cell cytotoxicity in healthy subjects and chronic fatigue syndrome or acquired immunodeficiency syndrome patients. Immunopharmacology 35:229-35. 1997

3. Nockels CF. The role of vitamins in modulating disease resistance. Vet Clin North Am Food Anim Pract 4(3):531-542, 1988

4. Hemila H. Vitamin C and common cold incidence: a review of studies with subjects under heavy physical stress. Int J Sports Med. 17(5):379-383, 1996

5. Kasa RM. Vitamin C: from scurvy to the common cold. Am J Med Technol. 49(1):23-26, 1983

6. Leibovitz B et al. Ascorbic acid and the immune response. Adv Exp Med Biol. 135:1-25, 1981

7. Peters-Futre EM. Vitamin C, neutrophil function, and upper respiratory tract infection risk in distance runners: the missing link. Exerc Immunol Rev. 3:32-52, 1997 Review.

8. Sazawal S, et al. Zinc supplementation reduces the incidence of acute lower respiratory infections in infants and preschool children: a double-blind, controlled trial. Pediatrics. 102(1 pt 1):1-5, 1998

9. Eby GA. Zinc ion availability--the determinant of efficacy in zinc lozenge treatment of common colds. J Antimicrob Chemother. 40(4):483-493, 1997

10. Licastro F, et al. Oral zinc supplementation in Down?s syndrom subjects decreased infections and normalized some humoral and cellular immune parameters. J Intellect Disabil Res. 38(Pt.2):149-162, 1994

11. Baligan M, et al. [L-arginine and immunity. Study of pediatric subjects]. Minerva Pediatr. 49(11):537-42. Italian

12. Seidman MD, unpublished data

Please note: Body Language Vitamin Co/Michael D. Seidman, MD, FACS reserve all rights to this proprietary information. Any use of this information without the express written consent of BLV Co or Michael D. Seidman, MD is considered a violation of copyright/trademark laws and persons knowingly or unknowingly found guilty of copying or using this information will be punished to the fullest extent of the law.